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Sex sells, but can marketers follow in the footsteps of Fifty Shades?
To call it a phenomenon would be almost to do it an injustice. Fifty Shades of Grey, the debut trilogy of novellas from British author E.L. James, has not only smashed previous records for worldwide...
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A party reminds clients why you float their boat
The feel-good factor. If we could bottle it and sell it we’d make a mint. But the marketeers dream is within everyone’s reach. You just need to show a little love to your customers. I was reminded of...
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Does Benetton’s Unemployee campaign lack Toscani’s shock tactics?
The global recession has changed the way our youth consume. Digital has also played its part. As more and more young people find themselves out of work, Benetton have made a smart move in targeting...
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How To Optimize A Pay-Per-Click Landing Page
I can’t stress the importance of a landing page for PPC campaigns. The bottom line performance measure for any PPC user is conversion rates and landing pages are the best way to improve this...
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The Integration Of Social Media To SEO- The New Way Of SEO!
Transformations of the digital marketing world and advances in search ranking algorithms has had a major impact in the digital marketing. Major search engines such as Google, who now account for...
View ArticleMake Your Brand Go Viral – Gangnam Style!!!
Gangnam style. The most catchy tune of 2012. Almost everyone knows this tune yet many don’t have a clue on what the song is about. This year K-pop artist Psy has obtained phenomenal global success...
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Viral Marketing – a force not to be sneezed at?
Ah, that dreaded word – viral. Nothing sends chills down the spines of Account Managers more than a client who suggests that maybe they could try using viral techniques to gain leverage for their...
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Creating Conversations: Zaggora and Viral Marketing
Malcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July...
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Diagnosis Marketing: is your Viral Load Too High?
@Adam_Ketterer’s Viral Marketing Screen Sneeze. When I read a post on the B2B Social Media Guide a few weeks ago saying that viral marketing was a force not to be sneezed at, I said I thought it was,...
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No More Sniffles – Viral Marketing Roundup
We’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of...
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Should You Look into Real-time Marketing?
Ghastly real-time marketing is hitting social media, but the solution may be to simply let brands keep dabbling with it. It all started with a little black cookie’s moment in the spotlight. During...
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